Phase 1
Lock in your basics
Register your business name with your state (LLC or sole prop)
Open a business bank account and pick a simple way to track money
Decide the towns you actually serveThis drives everything you do on Google later.
Phase 2
Claim your name online
Buy your .com domain before someone else takes it
Grab your name on Google, Facebook, and Instagram
Settle on a simple logo and two or three brand colors you use everywhere
Phase 3
Build a website that books work
A home page that says what you do, where, and how to reach you in five seconds
A page for each main service you offer
An about page with a real photo and your story
A contact page and a form that emails you every lead
A tap-to-call button that works on a phone
Make sure it loads fast and looks right on mobileMost of your visitors are on a phone.
An https lock so Google and customers trust it
Phase 4
Get found on Google
Create your Google Business Profile
Pick the primary category that actually matchesThis one choice decides who finds you.
Verify it (postcard, phone, or video)
Add real photos, hours, services, and your service area
Link it to your website
Phase 5
Get your first reviews
Ask every happy customer, in person, the day of the job
Make it one tap with a direct Google review link
Respond to every review, good or bad
Aim for a steady trickle, not a one-time blastGoogle rewards reviews that keep coming.
Phase 6
Show up in local search
Put your town and service in your page titles and headings
List your business in the big directories
Keep your name, address, and phone identical everywhereMismatches quietly sink your ranking.
Add a page for each town you want to be found in
Phase 7
Keep it alive
Update hours, photos, and services whenever they change
Post to Google and Facebook a couple times a month
Check once a month what's actually bringing you calls
Fix anything broken before a customer finds it
